The key to offering a successful after-sales service is to know your customers. There are resources such as databases, CRM or customer lists that will help you remember them all. Sometimes segmenting and classifying them is also useful for communication actions.

General after-sales campaigns are becoming more and more common. That is to say, after a sales period such as a quarter, a customer support campaign is created. Strategies such as meetings, reviews of some services or household supplies, etc. can be carried out.

It is not about selling or renting a house or a flat and ending the relationship with the client. You will need to contract services such as Internet. In these cases the real estate agency can have a service to advise the client what would be the best provider for him.

What happens when the client is new to the city and other formalities have to be carried out? The real estate agent could help in the process of registering in the municipal census, which is the new health centre or the new bank branch. They can also help with the change of data from the tax office, social security and the DGT.

Some customers will enjoy the after-sales service, others will not. But it is important to offer it to everyone. This service is a time, personnel and economic expense for the real estate agency as well. That is why it is essential to dedicate time, to make a strategic plan where everything is as planned as possible.